Terry Brown

Phone:

(317) 278-7031

Email:

brown14@iu.edu

Department:

Division of Enrollment Management

Campus:

IU Indianapolis

About

Terry Brown is the Director for Data + Insights for the Division of Enrollment Management. Terry is a marketing and communication strategy professional with 40+ years of experience in higher education.

As the Director for Data + Insights in the Division of Enrollment Management, Terry’s role is primarily responsible for advancing Goal 4 in the IU Indianapolis Strategic Enrollment Plan: Optimize Enrollment Management. Key activities include transforming data into information, information into insights, and insights into strategies and better-informed enrollment communication and marketing decisions.

By collaborating with key stakeholders across campus, Terry is integral in managing data activities for the Division, including extracting value and insights from the varied and broad data sources, both internal and external. Terry leverages recruitment and enrollment data for strategic decision-making for effective short- and long-term enrollment, recruitment, and persistence planning.