As part of the Office of Academic Affairs, the Division of Enrollment Management leverages data and insights to identify challenges IU Indianapolis faces, as well as develop and implement a strategy that leads to the University's viability. We do this with from the perspective of enhancing the experience of our students from the point of recruitment through graduation, which is designated as Goal 4 of IU Indianapolis' campus strategy.
Enrollment Management at IUPUI
Enrollment Management departments
Focus on strategy
Optimizing our enrollment management is crucial to IU Indianapolis’ long-term viability, as there are several factors that influence a student’s college choice, academic success, retention, and timely graduation.
These include the availability and quality of desired courses and degree programs, the affordability and return-on-investment of a college education, the distribution of scholarships and financial aid, the opportunities and supports provided to students in pursuit of their degree, and the overall learning, employment, and other outcomes realized as a result of college graduation.
In addition to investing in the opportunities provided to students pursuing their degree, several external pressures demand that we become more strategically focused
1. Our demographics are changing
There is an increasingly restricted pipeline of K-12 students, greater diversity of the future college-going population, and increased likelihood that students arriving at college may have amassed some college-level course credit during completion of high school.
2. The competition is increasing
A variety of institutional types compete for a share of the college student market — particularly Indiana’s market — making it necessary for institutions to actively and effectively promote their distinctive offerings, experiences, and capabilities to prospective students.
3. Affordability is a growing concern
Students and families are increasingly concerned about the costs of college, becoming more loan-averse coupled with concerns about the employment opportunities for the graduates.
4. Funding sources are on the decline
State and grant funding has become increasingly difficult to obtain making tuition revenue increasingly important to the fiscal sustainability of the campus.
5. The demand for and expectations of degree programs are changing
Past enrollment patterns and behaviors of students may inform some semblance of future demand, but also through the increasing needs articulated from external stakeholders that desire an alignment of higher education offerings to meet the present and emerging economic development priorities of an institution’s service region.
6. How we determine effectiveness is shifting
Completion, productivity, and quality are indicators of how well an institution is efficiently and effectively attracting, admitting, educating, retaining, supporting, and graduating students.